When to use music for maximum effect

Because I came from a background of music for TV, I thought when I entered the online space, I'd be fairly well equipped to produce content and videos that convert.. I quickly learned though, that marketing with music online is a whole different ball game to offline, and one that I had to learn quickly…

Episode Summary

To figure out how music worked in high converting content, I set about reverse engineering the really successful Internet and video marketing campaigns from the last 10 years or so.

And what I learned was the really successful launches used music, video, dialogue and sound design in a certain way to engage the audience and create a memorable experience…


"The goal of using music in content is to move your customers, prospects, followers, listeners or audience from point A to point B, holding their attention and keeping them engaged.
Whatever content you’re creating, the end point is usually where you ask for the sale or the opt-in, or where your offer lies; or where your audience are looking for resolution or a helpful next step...getting more people to the end point then, automatically results in better conversions."

Topics Discussed

Here are some of the topics we covered in this episode. Be sure to listen to the end and don’t forget to pick up your free companion guide.
  • How the 3 minute pop radio edit has shaped our collective attention span, and how to use that as an advantage
  • How many pieces of music you should be using in your content and why it’s probably more than you think.
  • When using music is a bad idea.
  • How the quality of your voice over recording is essential to soundtrack success.
  • How to get voice and music to effortlessly work together and ooze authority. 
  • Why dialogue bridges are your secret weapon and how to use them to increase engagement and boost conversions.

References & Links

Check out some of the resources and references mentioned in this episode, along with other relevant links we think you’ll find useful.

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