When to use music for maximum effect
To figure out how music worked in high converting content, I set about reverse engineering the really successful Internet and video marketing campaigns from the last 10 years or so.
And what I learned was the really successful launches used music, video, dialogue and sound design in a certain way to engage the audience and create a memorable experience…
"The goal of using music in content is to move your customers, prospects, followers, listeners or audience from point A to point B, holding their attention and keeping them engaged.
Whatever content you’re creating, the end point is usually where you ask for the sale or the opt-in, or where your offer lies; or where your audience are looking for resolution or a helpful next step...getting more people to the end point then, automatically results in better conversions."
- How the 3 minute pop radio edit has shaped our collective attention span, and how to use that as an advantage
- How many pieces of music you should be using in your content and why it’s probably more than you think.
- When using music is a bad idea.
- How the quality of your voice over recording is essential to soundtrack success.
- How to get voice and music to effortlessly work together and ooze authority.
- Why dialogue bridges are your secret weapon and how to use them to increase engagement and boost conversions.
References & Links
- Andy Jenkins-Video Boss
- BOOK: ‘Why we love music’ – John Powell (Amazon US) (Amazon UK)
- Vladimir Koneci and Dianne Sargent-Pollock Study
- Audacity – Free Audio Editor
- Pop Shield (Amazon US) (Amazon UK)
- AT2020 USB+ Microphone (Amazon US) (Amazon UK)
- AKG C414B XLR Microphone (Amazon US) (Amazon UK)
- Focusrite Scarlett 2i4 Audio Interface (Amazon US) (Amazon UK)
- DBX 286s Pre-amp (Amazon US) (Amazon UK)
- Screenflow (Mac)
- Camtasia (PC)
- Logic X (DAW) (Apple US) (Apple UK)
- How to EQ your voice with parametric EQ
- Free Parametric EQ Audio Plugin
- Karen Carpenter sings Burt Bacharach
- Grab the Podcast Notes for this episode plus Bonuses here!
- Sonic Circle Membership
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