Why You Need Music in Your Marketing

We all love music, and it’s easy to gauge how much we love something by how much we consume. When it comes to music we have a voracious appetite. It’s part of who we are, and to be perfectly frank, anything that people really like and enjoy is going to help sell something. Music is no different, and that's what we're going to unravel in this episode..

Episode Summary

Music as part of a marketing strategy is something that is often overlooked, particularly online; but offline it’s been the great secret weapon that Ad men have used for over 70 years +, to sell successful multi million dollar campaigns for top brands and clients.

So, as online content creators we’re in no better place to tap into these very same techniques that the ad men use to move and influence our audience so they become customers and loyal fans…


"The unique thing about music is that it’s universally understood, no matter where you come from or what language you speak. So whether it is a Wagnerian opera, a Hitchcock movie or an ad by Nike – music has the ability to cross the language barrier and deliver a message quickly and effectively that is understood by literally everyone in the world."

Topics Discussed

Here are some of the topics we covered in this episode. Be sure to listen to the end and don’t forget to pick up your free companion guide.

The crucial musical question that Mad Men’s Don Draper asked, and why it’s never been more relevant today.

How Frank Kern used the same Ad Men methods from the 1940’s to create high converting copy and why it works for music too.

How to let music tell your story so your customers will never forget it

How background music influenced wine drinkers to part with their money (even when they were stone cold sober). 

How using the ‘wrong kind of music’ can hurt any campaign.

How to effortlessly move your customers from  A to B using the subconscious pull of music and emotion.

References & Links

Check out some of the resources and references mentioned in this episode, along with other relevant links we think you’ll find useful.

Grab the Podcast Notes for this episode plus Bonuses here!

Sonic Circle Membership

Mad Men ‘Lady Lazarus’ episode

Book: Dan Levitin – ‘Your Brain on Music’ (Amazon US) (Amazon UK)

Evan O’Neil Kane – Multi-tasking Musical Surgeon

Book: John Powell – ‘Why We love Music’ (Amazon US) (Amazon UK)

John Sloboda – ‘Music Structure and Emotional Response: Some Empirical Findings’

Charles Areni and David Kim – 1993 Music & Wine Store Study

Andy Jenkins – ‘Video Boss – Pre launch Vid 2’

Frank Kern – ‘Mysterious Stranger’ (low quality unofficial upload)


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